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Pages
Services
Leadership, AI and ventures
Insights, by topic
Fractional and interim CMO
- Your CMO Just Quit. Here’s What to Do This Week
- Interim CMO vs. Fractional CMO: Which One Do You Need?
- What Does an Interim CMO Cost? What Drives the Price, and What an Empty Seat Costs
- What Does a Fractional CMO Actually Do? A Week-by-Week Look
- Fractional CMO vs. Full-Time CMO: Which One Fits Your Company?
- How Much Does a Fractional CMO Cost? Real Numbers and What Drives Them
- How to Hire a Fractional CMO: An Eight-Step Guide for CEOs
- How to Hire a CMO: Timing, Skills and When Fractional Makes More Sense
- The CMO Hiring Scorecard: How to Judge Marketing Leaders on Evidence
Positioning, channels and measurement
- What Is a Brand Platform? A Plain-English Guide for CEOs
- How to Build a Messaging Framework Your Whole Company Can Use
- Marketing Differentiation: How to Stand Out When Everyone Sounds the Same
- Stop Choosing. Start Winning!
- Marketing Mix Modeling for Mortals: The Data-Driven Strategy That Transforms Dental Practice Valuations
AI for marketing and operations
- 5 XAI Plays To Protect Your EBITDA Multiple
- AI Agents, Ghost Revenue, and the P&L
- Why 57% of Your Competitors' Content is Now AI-Generated Garbage (And How to Be the 1% That Patients Actually Remember)
- From AI Hype to Horror: Why Your Healthcare Org’s Tools Are Failing (And the 9-Component Framework Fixing It)
Leadership
Healthcare and multi-location groups
- DSO Marketing Strategy Development for 2026: The Complete Planning Guide
- The AI-Powered Dental Playbook for DSOs & Multipractice Locations and Single Offices: Skyrocketing Bookings Without Ads!
- The Orchestrator: How to Rebuild a DSO Marketing Team Around AI
- The Man Who Invented Your DSO (And Why You Don’t Know His Name)
- Unveiling the Hidden Giant: How DSOs Win Patients with Invisible Strengths
- The Marketing Pressure Cooker: Why Dental Marketers Are Drowning (And What Finally Changes the Game)
- The 5-Star Lie: Why Your "Happiest" Patients Are Your Biggest Revenue Leak
- Ghost Revenue: Why 81% of Patients Say No (When They Mean Yes)
- The Three Pillars That Make Patients Stop Scrolling and Start Booking (Education, Entertainment, Empathy)
- Facebook & Instagram: The Platform Strategies Your Competitors Are Completely Ignoring (They're Losing Patients to Practices That Get It)