MARC
STRATEGY
What Is a Brand Platform? A Plain-English Guide for CEOs
Your brand platform is the foundation every ad, hire and product decision sits on. Here are the five parts, the research on why they pay off, and how to build yours.
IDEAS & INSIGHTS · MARKETING + GENAI POWER BRIEF
Ideas for
what’s next.
Straight talk on strategy, AI, data and growth. No fluff. Every piece is something I’ve tested, built or fixed with a real team.
20 ideas and counting.
- Strategy
- AI that pays off
- Data & ROI
- Content that converts
- Patient experience
- Leadership
THE ARCHIVE
Every piece, by topic.
STRATEGY
Marketing Differentiation: How to Stand Out When Everyone Sounds the Same
Only about 14% of B2B buyers see a real difference between suppliers. Here’s what the research says and how to find differentiators customers care about.
LEADERSHIP
How to Hire a CMO: Timing, Skills and When Fractional Makes More Sense
CMOs average about four years in the Fortune 500. Here’s how to know when you need one, what to look for, and when a fractional CMO is the smarter first step.
STRATEGY
The Man Who Invented Your DSO (And Why You Don’t Know His Name)
I asked a young dental CEO about Peter Drucker. He didn't know him. But he swears by the book Traction .
DATA & ROI
Marketing Mix Modeling for Mortals: The Data-Driven Strategy That Transforms Dental Practice Valuations
The $300,000 Question Every Dental Executive.
CONTENT
Stop Choosing. Start Winning!
Use YouTube for Authority and TikTok for Virality, then Convert the Consult!
STRATEGY
Unveiling the Hidden Giant: How DSOs Win Patients with Invisible Strengths
Ever wonder why patients choose your dental practice over the competition?
AI
From AI Hype to Horror: Why Your Healthcare Org’s Tools Are Failing (And the 9-Component Framework Fixing It)
A single VIP patient’s botched appointment spirals into CEO apologies and finger-pointing.
CONTENT
Why 57% of Your Competitors' Content is Now AI-Generated Garbage (And How to Be the 1% That Patients Actually Remember)
Your competitors are invisible.
CONTENT
The Three Pillars That Make Patients Stop Scrolling and Start Booking (Education, Entertainment, Empathy)
Last week I showed you why 57% of web content is now ignorable AI-generated slop and why the shift from ROI to ROC (Return on Conversation) separates practices that lead from practices that
AI
The Marketing Pressure Cooker: Why Dental Marketers Are Drowning (And What Finally Changes the Game)
Picture this!
AI
AI Agents, Ghost Revenue, and the P&L
How "invisible staff" can turn dental chaos into compounding growth!
DATA & ROI
5 XAI Plays To Protect Your EBITDA Multiple
Why margin compression is the new reality, and how transparent AI turns operational efficiency into enterprise value
PATIENT EXPERIENCE
The 5-Star Lie: Why Your "Happiest" Patients Are Your Biggest Revenue Leak
We are drowning in green dashboards but starving for retention. Here is the new science of sentiment mining.
PATIENT EXPERIENCE
Ghost Revenue: Why 81% of Patients Say No (When They Mean Yes)
Why 81% of Patients Hesitate, and How Smart DSOs Are Using Neuroscience to Change That
STRATEGY
DSO Marketing Strategy Development for 2026: The Complete Planning Guide
Planning Season is Here, Time to Level Up Your Game
AI
The AI-Powered Dental Playbook for DSOs & Multipractice Locations and Single Offices: Skyrocketing Bookings Without Ads!
It’s 8:42 a.m.
CONTENT
Facebook & Instagram: The Platform Strategies Your Competitors Are Completely Ignoring (They're Losing Patients to Practices That Get It)
😩Your competitors are obsessing over their Facebook business page while ignoring the nuclear reactor of engagement sitting right next to it.
LEADERSHIP
The Unseen Architect: Building self-belief when the person closest to you doubts your business
There's a kind of doubt that feels like a punch to the chest.
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