MARCWORKSHOPS FOR LEADERSHIP TEAMS
One day.
One clear plan.
A hands-on marketing strategy workshop for your leadership team. We leave with your customer, your message and a 90-day plan everyone agrees on.
THREE FORMATS
Pick the workshop that fits.
1
Marketing Strategy Workshop
Full day. Customer, positioning, priorities and a 90-day plan. Best for a new year, a new CEO or a reset.
2
Messaging & Brand Workshop
Half day. Build your messaging framework and brand platform so everyone tells the same story.
3
AI for Marketing Teams
Half day. Real use cases, the right tools, simple guardrails and hands-on practice. More on my AI work →
THE FULL-DAY AGENDA
How the day runs.
- 1Morning
Where we are
The numbers, the wins and the leaks. A shared picture of today.
- 2Late morning
Who we serve
Pick the customer who matters most and what they really need.
- 3Afternoon
What we stand for
Positioning and the message that sets you apart.
- 4End of day
What we’ll do
Three priorities, owners, budget and a 90-day plan.
AFTER THE WORKSHOP
Need help running the plan?
A plan is only as good as its execution. Many teams bring me on as a fractional CMO to lead the first 90 days and keep the work on track.
WORKSHOP QUESTIONS
Good to know.
What is a marketing strategy workshop?
A working session where your leadership team agrees on who you serve, what you stand for and what marketing will do next. You leave with decisions and a 90-day plan, not a binder.
Who should attend?
The CEO plus the leaders who own growth: marketing, sales, operations and finance. Six to twelve people works best.
Do you run workshops in person or online?
Both. In person is best for the full-day strategy workshop. The messaging and AI workshops work well online.
What do we need to prepare?
Not much. I send a short survey to attendees and ask for a few numbers ahead of time, like sales by channel and marketing spend. I do the prep work so your team can focus on decisions.
What happens after the workshop?
Within a week you get a written summary, your messaging framework and the 90-day plan. Many teams then bring me on as a fractional CMO to help run it.
Get your leadership team on the same page.
Tell me what you’re trying to decide. I’ll suggest the right format and agenda.