MARC+176%
As their fractional CMO, I rebuilt the social program. In one month, Facebook engagement nearly tripled and LinkedIn impressions almost doubled.
Southern California oral surgery group · Fractional CMO
RESULTS & CASE STUDIES
Results,
not adjectives.
Fifteen results from fractional CMO work, healthcare and manufacturing. Different markets, same playbook: get clear on the customer, line up the team, then execute.
CMO CASE STUDIES
The numbers behind the work.
Fractional CMO and healthcare
20 zip codes
Half of all production came from just 20 zip codes, so we knew exactly where to spend.
Southern California oral surgery group · Fractional CMO
−91%
I fixed the phones across 14 offices. Missed calls fell 91% while answered calls grew 72%.
14-office dental group · Head of Marketing
1 in 3
I traced every production dollar back to its lead source, so spend could follow what actually worked.
14-office dental group · Head of Marketing
Manufacturing and B2B leadership
0.7% → 42%
I led the product and marketing teams that launched the FTXL boiler. It took 42% of its category in 15 months, while the category itself grew 25%.
Lochinvar · Director of Marketing
#1 in all 5
Lochinvar was the top boiler brand in every commercial market we studied, more than double the next-best brand.
Lochinvar · Director of Marketing
+24%
I rebuilt the contractor loyalty program. VIP units grew 24%, and VIP’s share of all unit sales jumped.
Lochinvar · Director of Marketing
10 points ahead
Engineers approved our commercial boilers more often every year, and the gap over the top rival kept growing.
Lochinvar · Director of Marketing
7x
I rebuilt the website and lead flow. Web quotes went from closing 2.2% of the time to 16.6%, with 449 warm leads in 6 months.
Rahn Industries · Marketing leadership
+60%
My People of Curtis campaign grew impressions 60% while cost per impression dropped 16%.
Wilbur Curtis · Sr. Marketing Director
+161%
I rebuilt the trade show plan. We took the biggest booth of any tankless brand and pulled about 600 contacts.
Navien · Led the marketing department
34 projects
I got our product lines written into the specs on 34 commercial projects, with 50 more out for quote.
Elmco Duddy · Director of Marketing & Specified Sales
Where it started
41% → 82%
I doubled our share of the builder and wholesale business in Southern California.
Moen · Territory Sales Manager
90 days
I relaunched a newly acquired Master Lock door hardware line under the Schlage name. Sales grew 23%.
Schlage · Category Marketing Manager
900 reps
I trained 900 salespeople on an 8-week, six-city tour. Sales rose 13% and regional share climbed 34%.
Broan-NuTone · Western Regional Sales Manager
Results from earlier in my career are stated as I recorded them at the time. Healthcare clients are kept anonymous.
Want results like these?
Tell me what you need to move. We’ll talk through how I’d attack it in the first 90 days.