MARCClarity over
complexity.
People should know where we’re going and what winning looks like.
ABOUT MARC · MARKETING EXECUTIVE · MENTOR
Built across the whole marketing discipline.
Driven by people.
I was trained in consumer packaged goods, where the product, the brand, the price and the shelf all have to work together. I’ve carried that into boilers, coffee brewers, dental offices, and now AI. I roll up my sleeves, build the team, and get it done.
Marketing is
a team sport.
a team sport.
Marc HeffnerMARKETING EXECUTIVE
BUSINESS BUILDER
MENTOR
BUSINESS BUILDER
MENTOR
HOW I GOT HERE
One playbook, a lot of different shelves.
Every stop taught me something new. But the job never changed: find out what customers value, build the plan, and get the whole company behind it.
Hands dirty.
Team first.
- 1
Where it started
Trained in consumer packaged goods
CPG taught me the whole marketing mix: research, product, price, brand, the shelf, and the P&L. It’s still how I think.
- 2
B2B meets CPG
Lochinvar
I took that playbook to boilers and water heaters. We named and launched CON·X·US and took a new platform to 42% of its category.
- 3
Brand through change
Wilbur Curtis Co.
Coffee brewers, a US and Mexico product team, five launches in one year, and the People of Curtis campaign as the family handed off the brand.
- 4
Growth with rules
Healthcare
Dental groups and an oral surgery practice. Call centers, patient booking, HIPAA rules, and spend that has to prove itself.
- 5
Right now
Fractional CMO + practical AI
I help leaders build the plan, build the team, and make it work, using AI where it actually saves time and money.
The highlights. The full stories are on the Experience page.
The guy behind the slides.
HOW I WORK
A marketer who knows the whole business, not just the channels.
Marketing doesn’t live in a corner. It touches the product, the price, the sales team, the call center, and the numbers finance cares about. I connect all five, so the plan works on Monday morning, not just in the meeting.
That means working side by side with sales, product, finance and operations. No silos. One plan everyone can repeat back.
“The best marketing doesn't start with a campaign. It starts with understanding the customer.”
FIVE PARTS, ONE OUTCOMEEvery plan I build touches all five.
TRAINING & CREDENTIALS
- MBA, MarketingPepperdine University
- Digital AnalyticsMIT certificate
- CPG trainedFortune 500 tested
- HIPAA trainedHealthcare marketing
HEALTHCARE, TOO
Growth in a business with rules.
Dental groups and specialty practices taught me that marketing only works if the phone gets answered. So I built the call center playbook, tracked every lead to a booked visit, and cut what didn’t pay. All of it inside HIPAA rules.
See how a 14-office dental group doubled its booking rate →“Your call center is either your best ad or your worst one.”
LEADERSHIP & MENTORING
Build leaders, not just plans.
The best thing I’ve built isn’t a campaign. It’s the people who went on to lead their own teams. Here’s how I mentor my teams.
Clarity over
Collaboration
over silos.
Marketing works when sales, product, finance and ops pull the same way.
Accountability
with curiosity.
Measure honestly. Learn fast. Keep getting better.
“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.”
ACROSS THE WHOLE COMPANY
Marketing works when every department pulls together.
I don’t sit in the marketing office. I’m on the plant floor, in the finance review, with the engineers, and listening in on the call center. Here’s what we build together.
- Sales
- One message, one pipeline, one scoreboard.
- Manufacturing
- Build what we can sell, and sell what we can build.
- Operations
- Make promises the business can keep.
- Finance
- Tie every dollar to a result.
- Engineering
- Turn what customers need into specs.
- Customer service
- Hear the problems first, then fix them.
- Call centers
- Turn calls into booked customers.
- Product & R&D
- Launch on time, with a story that sells.
WHO I WORK WITHMarketing sits in the middle, not in a corner.
TWO KINDS OF BUSINESS
I know how both are built.
Manufacturing
Products, plants and dealers. Long sales cycles. Engineers, specifiers, distributors and contractors all get a vote. Launch dates run on production, so marketing has to plan with the plant.
Same discipline.
Different playbook.
Dental & medical
People, schedules and chairs. The product is the visit. The front desk and the call center make or break growth. Referrals, insurance and HIPAA shape every message.
- B2BLong cycles and many buyers: dealers, engineers, specifiers and contractors.
- B2CBrands, shelves and retail partners. It’s where I learned the game.
- Direct to consumerSelling straight to the customer, from online buying to patients booking their own visit.
WHAT’S NEXT
The next challenge deserves clear leadership.
Hiring a marketing leader, fixing a stalled plan, or getting AI to pay off? Let’s talk about what’s in front of you.