Look closely and you’ll see the same mark in every logo: a triangle with an arrow pushing up through the middle. Strategy is the shape. Execution is the arrow. Each company puts that idea to work for a different kind of customer.
The innovative fractional CMO leader!
FRACTIONAL CMO LEADERSHIP FOR DSOS AND PRIVATE EQUITY GROUPS
DSO Marketing X
I started DSO Marketing X for a simple reason. Growing dental groups need a real CMO long before they can afford a full-time one. Founders were stuck between a junior marketer and an agency that only sells ads.
So I bring Fortune 500 marketing discipline to the table a few days a month. Strategy, the team, the call center and the numbers, all owned by one accountable leader. When the group is ready for a full-time hire, I help them find and onboard the right person.
Reimagine. Rethink. Reinvent. We empower transformation!
GENAI MARKETING SYSTEMS AND OPERATIONAL TRANSFORMATION
NuParadym
NuParadym is where marketing meets GenAI. We help dental organizations move past AI hype and build systems that actually work: content engines, automated follow-up, smarter phone and booking flows, and reporting leaders can trust.
It’s also my teaching platform. The NXST LEAP Academy, the Marketing + GenAI Power Brief newsletter and the GenAI ROI calculator all live here, so teams can learn the playbook, not just buy a tool.
AN AI JOB APPLICATION PLATFORM I DESIGNED AND BUILT
Kaxori
Kaxori started as a problem I saw over and over. Great people were getting filtered out by robots before a human ever read their resume.
So I built an AI platform that compares a resume to a job description, finds the ATS gaps, and helps write stronger, truth-first application materials. Every claim gets checked against real evidence before it goes out. It’s proof that I don’t just talk about AI. I ship it.
MARC
